Whether it's to shape up the idol or to prepare for the comeback, these are the 3 basic things a producer look at. While I never went behind the scene to prepare an idol debut or comeback, more frequent that idols talk about these things on variety shows.
Image
"Image" in Korea has a slightly different meaning in Korean text. It basically means the main characteristic of the artiste. 2PM are the perfect example who markets themselves using their image. Everyone knows them as Beastly-like idols and use it as their nicknames. JYP (the company) cleverly catapult the image into consideration when choosing songs and style. Though, they aren't exactly manly anymore when you flashback on their Brown Eyed Girls Abracadabra video...or parody other girl groups. Erm..yeah.
Concept
Whenever an idol makes a comeback, watch any interview...the word concept is always there. More often the words can be overly flowery for the news article. Early this year, the concept is edgy, darker and sexier..The current one, has more varieties...I don't spot any trends. If it's a male idols, they've become manlier. For the female idol, it would be sexier.
Theme
This is very boring. There can be a lot of theme but many limit to the list below
1. recruiting love (Oh, Bonamana, I need a girl,)
2. love only you (No Other, Better Together, It has to be you)
3. I don't need you (Go Away, Lucifer, Man man ha ni)
4. Comeback to me (Shock, Y. Comeback Again)
5. I'm better than you ( Bad Girl Good Girl, run devil run, HUH)
There are other theme, but these are overly use.
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